social media marketing. 2.0 corporate communication manual by Fraia, G
This volume was born from the experience of the Masters of the IULM University of Milan. Social media marketing – Manuale di comunicazione aziendale 2.0 is a real must have dedicated to digital communication and marketing, major Italian experts in social media marketing.
After an initial introductory part on social media, the code number of philippines volume addresses all the points necessary for carrying out a communication activity on the web and, more specifically, on social networks.
Even in this case we are talking about a volume that is not too new (year of publication 2011), but its academic imprint is an excellent starting point for studying the strategic aspects of web and brand reputation , as well as for acquiring technical skills useful for correct corporate communication . Furthermore, despite the evolution of the tools that we have witnessed in recent years, within Social media marketing – Manuale di comunicazione aziendale 2.0 you will be able to understand how to listen to and monitor user behavior on the web and on social networks.
Facebook Marketing Pro – Strategies and Actions for Doing Business (Monia Taglienti and Cristiano Carriero)
facebook marketing pro. strategies and actions to do business by cristiano carriero and monia taglienti
There are many books that deal with the topic of Facebook marketing , but the volume co-written by Monia Taglienti and Cristiano Carriero certainly has something extra. In addition to providing a general overview of the platform, it deals in depth with the tools useful for setting up a correct strategy on the most popular social network in the world.