Sales dynamics is the main factor that needs to be taken into account. It will help you understand which products are selling well and which ones are not needed by customers at all. Buy more of the products that are in demand, and give up those that are not selling. If a certain brand is particularly popular, it makes sense to telegram in the philippines expand its share in the assortment at the expense of other products.
Survey customers about the products they need that are not on the price list. On the one hand, this way you will be able to create an assortment that meets the needs of the audience, and on the other hand, you will increase the customer's involvement in the store's activities.
Monitor market trends. There are many cases where a seller was able to make capital by timely introducing a new product into the assortment that competitors did not have.
Effective assortment management in online stores includes the sale of related products that can be matched to almost any product. This allows you to diversify the price list and automatically increase profitability.
Adjustment of the assortment of the online store
Consider seasonal demand. Buy more soccer balls in the summer, and hockey sticks in the winter.
Introduce new items to your assortment depending on holidays and significant dates. If New Year is coming, Christmas tree decorations and sweet sets will sell well. Before February 23, you can sell more shaving products. Before March 8, buy flowers; on such days, you can even find them in grocery stores.
Monitor the activities of large competitors. If a new phone model has appeared in their range, include it in your price list. It is important that with the release of a product, the number of search queries related to it increases, and your store after placing such a model on the site will also become more attractive to search algorithms.
Don't try to embrace everything at once.
At first, you should not offer too wide a range of products. All your products should meet the needs of buyers. Identify the segments that will be the main focus.
Target audience. Focus on those buyers who make up your target audience. If you start selling everything to everyone, this will lead to a waste of resources and a decrease in income. Focus on certain socio-demographic groups, then you can start to consistently expand the list of products.
Price segment. If you decide to sell goods from the budget price segment, there is no point in purchasing products from the premium category. Rich customers are unlikely to go to, say, Auchan to buy a real Armani suit. There is a high probability that the first-class but expensive goods in your store will remain lying in the warehouse.
Related products. They should match the main products in quality and cost. If you sell expensive branded suits, then the client is unlikely to buy a shirt made of cheap material from a Chinese factory along with them. Expensive suits are high-quality shirts. Budget shirts are affordable suits.