To create a loyalty program that not only attracts but retains customers, you need to carefully consider several key elements. Including these essential components can turn your fashion loyalty program into a customer magnet.
Loyalty Tiers
Create different reward tiers to motivate customers to reach higher spending levels. The key thing here is for brands to offer unique perks in their tiers to differentiate the loyalty program – for example, your top tier members could be invited to a panel where they get to influence which products are released next.
Points Expiry
A great way to win back customers denmark telegram screening who haven’t shopped with you for a while is ensuring that your points have an expiration date. This gives you the perfect opportunity to reach back out to your customers and let them know that they should shop with you before x amount of time or they’ll lose their benefits forever.
Double Points Events
Running promotional events – such as double or triple points weekends – is a great way to get your customers spending with you out of the peak seasons. This helps you even out your sales cycles so that you don’t see such steep peaks and troughs.
Free Shipping
When it comes to buying clothes online, shoppers have come to expect fast and free shipping. Working free shipping into your loyalty program is an effective way to get one-off shoppers to sign up to your program, meaning you can collect more data and deliver even better communications to them in future.