Chipotle’s 2021 Pride Month campaign helped the company drive sales while also raising money to support multiple LGBTQIA+ organizations. The company partnered with drag stars and Chipotle superfans like Trixie Mattel, Kim Chi, and Gottmik to produce content for two events—the Chipotle Queen of Pride competition and a Chipotle Drag Lunch that aired on Mattel’s YouTube channel. Each influencer also created their own signature bowl to feature on the Chipotle app, with a portion of its revenue donated to various charities.
“For more than 27 years, authenticity, diversity and inclusion have been core principles of Chipotle. As a longtime supporter of the LGBTQIA+ community, we’re excited to costa rica telegram screening leverage our real food to help drive real, positive change.”
Chris Brandt, Chipotle chief marketing officer
1. Lizzie Peirce – YouTube
Lizzie Peirce is a photographer and videographer who inspires young creators to start their own creative businesses with the mantra, “If she can do it—I can do it.” After graduating from the RTA School of Media at Ryerson University, Lizzie left her full-time job at a Toronto production company to start her own business, Know Hau Media Operations Inc., with her husband and fellow YouTuber Chris Hau. Some of their main clients include Corona, Toyota, Mercedes Benz, and Meridian Credit Union.