To Analyze The Outcomes.megan

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Much Of What We Do In Content Marketing Is Based On Assumptions.example: “people Don’t Open Business Emails On The Weekend, So We Must Always Schedule Our Emails For A Weekday.”if We Sent Emails On The Weekend To Our Audiences And The Data Proved They Didn’t Open Them, That’s One Thing. But Too Often, We Don’t Have The Data. We Base Our Decisions On Accepted Truths – Things We’ve Heard Other Marketers Claim At Conferences, In Coffee Chats, And In Online Professional Groups.

The Danger? False Assumptions Can Lead To Negative india mobile number list Outcomes.what’s More Dangerous? Using Linear ThinkingGilhooly, Vice President Of Customer Experience At Zoomin Software, Discussed The Danger Of Assumptions In Her Contenttech Summit Keynote Presentation, Create Windows To Your World Of Content: A Personalized, Unified Digital Experience.linear Vs. Circular Thinkinghow Do Content Marketers Fall Into The Trap Of Linear Thinking In Decision Making?on The Left Are Perspectives. Megan Explains That Perspectives Come From Where We Grew Up And Where We Currently Live.



They Come From Our Beliefs, Our Values, And Our Biases. They’re How We View The World.these Perspectives Feed Into Our Assumptions – Applying To Life In General And To Marketing Decisions Specifically. “assumptions Are Things That We Believe To Be True, Even If We Don’t Really Have The Evidence For It. They’re Hypotheses That Have Not Yet Been Tested, But We Really Believe That They’re True,” Megan Says.assumptions Are Things We Believe To Be True Even When We Don’t Have Evidence, Says @megangilhooly Via @cmicontent.