Determine Your Required Budget
It’s important to begin by defining your audience and determining where that audience consumes media before setting your budget; these two elements greatly impact how much you’ll need to spend to reach the right audiences in the right locations, and at the right frequency.
Send Requests for Proposals (RFPs) – Self-Service
If you choose to take the self-service route, your process should include sending RFPs to glean more information about ad opportunities. It’s important to be specific in your RFP and ask for the data you need to make the best possible decisions with your ad budget. When germany telegram screening you ask for specific information consistently across all your RFPs, you also build a data bank of apples-to-apples info that can be used to make better media buying decisions.
Available ad inventory
Price, including net media costs
Ad specs
If you’re working with an experienced, full-service partner like Tinuiti, we would not recommend or require you RFP networks on your own. Our media buying team is already fully versed in the available offerings, and in some cases have pre-negotiated preferential pricing. This can stretch your campaign budget further than the rates you’d get independently might allow for.
Submit Insertion Orders (IO)
Only applicable to direct deals, this is the agreement between you and the publisher about your ad. At Tinuiti, we have a sophisticated interface that generates, sends, and maintains IOs. Because you need an IO for each ad deal, we recommend working from templates to make the IO process efficient and accurate if you’ll be going the self-service route.