As we mentioned earlier, pop-up shops can appear just about anywhere. During the holiday season, be mindful of where you decide to set up your shop and how it will affect your business. Whether you’re popping up in your local neighborhood or testing out a new region where you’ve already seen online success, it’s important to place your pop-up shop in an area with high pedestrian traffic. This will increase the probability of people encountering your shop because they happen to be in the area. If you’re hidden or set up in an area where people aren’t likely to be shopping and ready to spend their money, it will impact sales.
Depending on your budget and resources, here are a few different types of pop-up locations to consider:
Pop-in stores
A pop-in store is when you albania telegram screening temporarily rent space within an existing brick-and-mortar retail store. Companies like We Are Pop Up offer the option for retailers to list their space on its ShopShare page for brands to book on a temporary basis. For this strategy, it’s key to partner with retailers who reach a similar target audience. You can host this type of holiday pop-up shop for a weekend, a week, or longer. It all depends on you and the store owner.
Holiday markets
Event companies like Sip Shop Eat and American Field produce pop-up markets that emerging and established brands attend to reach new audiences, build brand awareness, and boost sales. This setup is great for holiday pop-up shops because of the combined marketing efforts.
The event organizer and all the participating brands market the event, bringing in a lot of foot traffic. Of course, not every brand has the same target audience, so before you sign up for markets, ask about what other types of brands usually sell at the events. This way, you’ll have a rough idea of the type of consumers it attracts.