This comes from the usability

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You have to build trust, “sell” the products/services to the visitor before they click, and get them excited about them. This can be done in a variety of ways. More on that below. However, most affiliates agree that the layout of an affiliate website should be relatively simple and focused. What are the advantages of a simple web design? Here are a few factors that suggest keeping the layout of an affiliate website as simple as possible: One advantage of very simple layouts is that there are no distractions .


Ideally, a visitor sees an offer that corresponds exactly to what he was philippines phone number whatsapp looking for on Google, for example. This means that the probability is quite high that he will click on the advertisement and not go somewhere else or simply leave the website. Information overload is also detrimental to your conversion rate . In my experience, affiliate websites that display and link 20 different products/services on one page work worse than affiliate sites that limit themselves to a few or even just one product/offer. But that also depends on the accuracy of the target group, and comparisons and bestseller lists are exceptions. With a simple layout, you can guide the eye better .



This comes from the usability/ eye tracking area and means that with fewer layout elements you can better control where the visitor should look. Ideally, of course, at the advertising material, the affiliate link or, for example, the registration form. Simple layouts usually also have the advantage of faster loading times , which should not be underestimated. Especially now that Google Core Web Vitals are becoming official ranking factors. What's wrong with a simple web design? However, you should also consider the following points. Simplicity is not everything in web design.