Pros and cons of the profession To become a successful commercial copywriter, you do not need a special education. However, a specialized journalistic or philological education can be a good base for a beginner copywriter. The copywriter specialty can also be acquired at the advertising faculty. It is possible to study on online courses. Further entry into the profession with such a source will be quite soft. Another advantage of working as a copywriter is that you will see the results of your work almost part time data immediately and will be able to evaluate the effectiveness of the work in order to improve the quality of your texts in the future.
You can write texts and collaborate with clients, media, and digital agencies from anywhere in the world. You can work both as a full-time employee and as an independent author. Here are a few more notable advantages of the copywriter profession : copywriters are constantly needed, vacancies are always open; creative specificity of the profession; shortage of specialists in the market; The disadvantages of the profession include a relatively low level of income for young specialists on the company's staff: in the regions of the Russian Federation, the income of a beginner copywriter varies from , to , rubles, in Moscow - from , to , rubles.
A freelance copywriter himself influences his income, which is tied to both the number of projects and the experience and demand for the specialist. Experienced freelance copywriters earn from , to , rubles, copywriters with a name even more - from , rubles per project. To reach the level of Dmitry Kota and Maxim Ilyakhov, you need to actively build expertise, build an audience with the help of an author's blog or writing books.Today we will discuss what a person does who is responsible for all content published on behalf of a brand on the Internet and in the media.