Choosing the right communication channels Not all channels are created equal. Depending on your target audience, select the most relevant platforms to distribute your content. Whether it’s through social media, newsletters, or live events, it’s essential to be where your audience is. This will not only maximize your reach, but also establish an authentic connection with your prospects. Measure and adjust your strategy Once your strategy is in place, it’s crucial to monitor it regularly. Evaluate your KPIs (key performance indicators) to measure the impact of your efforts. This could include analyzing web traffic, conversion rates, or campaign responses.
Adaptability is a valuable asset in a constantly changing marketing environment. Strengthen your sector expertise Finally, to establish reliable demand generation , it’s crucial to position your company as a trusted player in your industry. Share case studies, attend conferences, and engage with other thought leaders. By strengthening your expertise, you not only attract leads, but you also build a lasting relationship with your audience. In Kazakhstan, there is a discussion about a possible ban on the TikTok part time data network: is this social network harmful? What is the ratio of useful and destructive content in it? Should it be blocked or not? In this regard, the Atameken business channel invited the president of the independent research company BRIF Research Group, Alexander Ruzanov, to appear as an expert on the program “Time to Talk”.
In short, Alexander Ruzanov's opinion is as follows: ) The rapid emergence of social networks and the involvement of ever-increasing masses of people in them began around - (the launch of Facebook, etc. Since then, more and more people have been spending more and more time on social networks, replacing real interaction with people in the real world. In addition, large groups of people have formed in social networks who make business on this. ) Therefore, social networks (including TikTok) have become part of the social space, a way of communication and a way of life.