Now we need to talk about how the hints are ranked

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Relevance . Great importance is attached to both the popularity of a particular phrase and its usefulness to the user. The latter criterion is determined based on personalized factors.

Freshness . The so-called "freshness layer" is present in the search suggestions system on the Google website. When a query is used very frequently over a short period of time, it has a chance to be included in the list of popular keys (despite the lack of long-term prevalence). If interest in this phrase decreases in the future, it may school principals email list disappear from this system.

At least once a day, Yandex also updates the list of popular keywords. At the same time, queries that are no longer relevant are deleted. Yandex monitors their growth no less than Google. Those that are related to recent events and have interested many people are included in the "quick" tips, which are updated every half hour. The selection is based on the rate of growth of interest in the event, the number of new messages and publications that have appeared on social networks, etc.

Content . Google search suggestions are formed taking into account direct queries and the frequency of their use on different resources. Once, as part of an experiment, blogger Rishi Sakhani asked his Twitter readers to repost (retweet) two phrases: “Rishi Sakhani ha ha ha” and “Rishi Sakhani ROFL”. These phrases spread so widely on the social network that Google noticed them. Although the phrase “Rishi Sakhani ha ha ha” for some reason ended up in the category of related queries.

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Removal . Popular keys are removed from the list if they:

contain calls to hatred or violence;

must be removed by court order;

related to pornographic materials;

contain someone's personal information.

This happens in just a split second when the user enters the first letters of a phrase into the search bar.


Read also!

"The principle of search engines: putting everything in its place"
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It should be added that when you enter the word “buy”, the search engine is guided by the region of your current location.

What types of search bar suggestions are most common?
Full-text . Works in the desktop version. People tend to type pretty fast on the keyboard. This means it is easier for them to type part of a phrase and then use the appropriate option from the pop-up list.

Word by word . Works in mobile applications and the web version of Yandex Browser. First, the user enters a word. Then selects the appropriate options from the proposed list by clicking on each of them. If the query is very long, the phrase is typed separately for each word. Any key is deleted by clicking on the cross located on the side.

Factoid hints . They are automatically highlighted in mobile search when you enter questions about facts, traffic jams, and the weather. For example, when you enter the phrase “weather in Samara,” information about the current temperature in this city instantly appears. The Yandex.Video service highlights the numbers of individual episodes and seasons. This is very convenient. You just need to first select the desired season, and then the episode. If you enter the name of a film, a direct link to it will immediately appear.

Long . Suggestions in the Yandex search bar changed significantly in 2017. The main innovation concerned the processing of long queries. Since about 2016, users have increasingly started making short queries (up to seven words). And by the end of 2017, the number of long keywords had decreased to 10%. That is why long queries are now highlighted in Search, Video, and Images.

Historical . The system remembers previously entered user queries and highlights them in the Search. Previously, this only worked in the desktop version. But now you can use them in Yandex services and on mobile phones. When a person searches for information in the Search under their login, they can see the history of their queries when they log in later from another device.