We collect information about key site quality indicators

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To compare your site with competitor resources, you first need to decide on the indicators by which the comparison will be made. The overall picture of competitor analysis can be drawn up using the following comparative parameters:

traffic sources and its volume;

domain authority;

link mass;

number of pages in the index;

X.


How can you obtain the indicators you professors edu email addresses are interested in based on these parameters?

Traffic sources and volume
The Similar Web extension for Chrome will help you find out approximately how much search traffic your competitors have.

Thanks to it, you will be able to find out without wasting any extra time:

about the approximate volume of traffic per month;

about the average time spent on the site and the bounce rate;

about traffic sources;

about the countries from which most of the traffic comes;

about the distribution of traffic across social networks;

about the main resources that most often provide links to the site, and about those that the site itself links to.

Domain Authority
This is one of the main parameters for SEO analysis of competitors. By comparing domain authority indicators, you can understand what changes your resource requires to successfully develop and outpace others.

You can conduct the corresponding analysis using the Netpeak Checker program: it allows you to combine data from different services into a common convenient table. Algorithm:

open the program;

How to do SEO competitor analysis_domain authority

find the “Options” sidebar and mark the following items on it:

Moz→ External links, Domain Authority (domain authority according to the MOZ service);

Ahrefs → Backlinks, Dofollow Backlinks, Rank, Domain Rating (domain rating according to Ahrefs);

Majestic → Citation Flow (number of sites linking to the target URL), External Backlinks;

Alexa → Sites Linking In;

Google SERP → Mentions;

enter a list of competitor sites in any of the following ways: manually, by loading from a file, by pasting from the clipboard;

click “Start” to start the analysis;

We get acquainted with the received information in the main table; if they need to be downloaded to the computer, we click “Export”.

Link mass
By tracking the link mass of competitors, you can find out how quickly they get backlinks and from what resources. This will help you think through your link profile creation tactics and take links from those sites that send visitors to your competitors.

To view the list of referring domains, you can use the Ahrefs service:

we enter the domain of a competing site;

go to the “Link profile” section, look at the list of backlinks and donor domains;

open the “Overview” tab → “Link profile”, look at the graph of the link profile dynamics.

Another option is to get the data you need by using the Backlink Analysis tool in Serpstat.