SEO & PPC Consultant at Flat 101

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For example, you may want to leverage data from advertising to find the most profitable keywords for your SEO campaigns.

These keywords are clearly capable of attracting high-value, revenue-generating customers, so consider giving them greater importance in your organic SEO strategy.

To track your website's daily position changes for a new set of keywords, use the SEMrush Position Tracking tool .

Adjust your targets to view a specific geographic location and any type of device, including mobile, tablet, and desktop devices.


seo ppc keyword research by device and location
Adrián Íñiguez González, SEO & PPC consultant at Flat 101, explains chile mobile database how SEO and PPC are related:

Adrian Iniguez Gonzalez
Adrian Iniguez Gonzalez





Although SEO and PPC are separate disciplines that are worked on independently, the integration of both strategies from a search engine marketing (SEM) perspective is a fundamental part of any digital project.

This combination is not only beneficial from an investment point of view, since we apply one of the basic principles of financial investment, the diversification of risk by not depending exclusively on the performance of a specific traffic acquisition channel. But also, combining both lines of action (SEO + PPC) brings us some advantages such as:

Process optimization: the development of exhaustive and detailed keyword research that serves as a basis for defining and planning both organic actions and paid campaigns.