Expertise Because they deal with important and sensitive issues

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Such as users' money or health, Google expects YMYL pages to be made only by those who have the knowledge and structure to do so.

The concepts that Google calls MC (Main Content) and SC (Supplementary Content) help to indicate this level of expertise.

The main content must be broad, sufficient to address the topic you propose to discuss (larger articles for broader topics);

Additional content, on the other hand, should aid in the user experience by reinforcing the purpose of the page, not distracting from it.

Authority
It is not enough to offer information that users consider relevant. In the end, users are not always in a position to make that assessment with regard to issues that they understand little about.

Based on this principle, the quality evaluation of a page also depends austria phone data on the authority of the company and who produced the content in question.

If it’s a product page, positive customer reviews can help. An “About Us” page that helps clearly identify who is responsible for the content is also of great value.

Credibility
If the company or even the author of the content has a negative reputation (even if it is small), the tendency is for them to be left aside in the fight for the top positions in Google search.

Credibility also depends on the credentials of the company or author. For example, is the company respected in the sector in which the content is produced? Is the author a recognized professional in the field?

A weight loss text written by a doctor is very different from one written by someone without training. The same applies to other topics.