Academy & Consulting for Companies and Personal Brands
Admittedly, I actually wanted to launch this offer at the beginning of this year with my book "Pilots in the information flood". But then there was so much to do that I postponed it. I am now very happy about that, because since then I have gained a lot of further experience in numerous customer projects, and the discussion on the topic has also developed a lot. But that is precisely why it is now high time to officially announce my academy and consultancy under the name MARKENBOTSCHAFTERSCHMIEDE.
The brand ambassador forge offers advice and training that focuses on employee brand ambassadors - from the social CEO to all company levels and areas. This is in the larger context of overall communication and in particular the content strategy, including social media. In this article, you will learn more about the portfolio and the plans for the next few months.
Click here to go directly to the MARKENBOTSCHAFTERSCHMIEDE website.
Clear focus: decision-makers and employee brand ambassadors
The discussion about influencers, opinion leaders, brands and ambassadors has only really heated up in the last few weeks and months. I couldn't have foreseen this when I published my book at the beginning linkedin data of 2017 and designed the concept for the brand ambassador forge. At the same time, a lot of people are now speaking out about it, with very different backgrounds.
Many companies are currently thinking about brand ambassador strategies because they have realized that their communication and content strategies need visible minds. Using the methods from the book and practical experience, I would like to provide guidance with this new offering.
The brand ambassador forge offers comprehensive training and advice. It takes into account the fact that the need for training and communication strategies is high in most companies, but time is often short. This is why the various components can be combined in a modular way.
Live webinars for individual registrants, but also for decision-makers and teams in companies upon request.
Strategy consulting and support for company management and teams.
Workshops for decision-makers, communications managers and personal brands – as open events or in-house in companies.
Lectures for internal and public events and congresses.
The event program starts on December 5, 2017 with a first free webinar. (Update: The webinar is fully booked.) A paid webinar at an introductory price will follow on December 14. We will be building up and expanding the workshop offering from the beginning of 2018. Advice and support as well as in-house workshops are now fully available.