The Stadtwerke Magazine, our corporate blog, has been around for almost a year and a half now. In this short time, it has become the central element of our content strategy. I am very happy that the acceptance of the blog is very high within our company. This is certainly also due to the fact that so many Stadtwerke employees actively appear in the magazine. As authors or as experts. They have therefore developed into authentic and visible brand ambassadors for Stadtwerke Neuss."
Stadtwerke-Magazin: Facts and Participants
Starting requirements:
The conception of the corporate blog and content strategy were related to the group-wide brand relaunch of Stadtwerke Neuss and a major website relaunch. I was able to advise and support the project from the very beginning, helped to design and conduct workshops and supported the development of target groups, formats and content.
Start of planning:
July 2015
Launch of the completely new website and twitter data the Stadtwerke Magazine:
October 2016
Project management and editorial team:
Central Department of Corporate Communications of Stadtwerke Neuss
Jürgen Scheer (Head)
Alexandra Hartig
Jessica Wolf
Internet agency kernpunkt GmbH, Cologne
Advice and support in the conception of the Stadtwerke Magazine (corporate blog) and the content strategy:
Dr. Kerstin Hoffmann Corporate Communications
Disclosure: Stadtwerke Neuss is my client, and I receive fees as a consultant for the project presented. However, this article and the video were not created as part of my paid work; I received neither a fee nor any other consideration for it.