Ebook Content Marketing

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Starting a content strategy can be easier than you think. Download the ebook!

2. KPIs
KPIs , key performance indicators, must be defined to monitor and understand the success of the strategy.

They are completely directed to the goal defined above. Basically, think about which metric you should look at to understand whether the goal was successful or not.

When defining your strategy's KPIs, be aware of whether these indicators are relevant and will provide sufficient information to make decisions.

3. Buyer Persona
The persona is basically the audience you want to reach, but with better structured and defined information.

If your target audience is young and A-class, for example, when defining your persona you should identify more characteristics of their daily lives, in addition to the problems and goals of that audience, understanding how your service or product helps them. If the target audience is somewhat broad, in the buyer persona, it is important to give a name and see that audience represented in a person.

Do you know why it is so important to better define that audience? When producing content to attract and convert those people, you need to thoroughly understand what motivates them. Without that personalization, you will be just another one in the world of information on the Internet, running the risk of even attracting the wrong people.

That's why the best personas are built from interviews with customers or potential customers, to identify where those personas differ and how you can truly help (and attract) them with content.

ebook about people

4. Content objectives
Now that you know what your strategy's objectives are, how you'll argentina phone data measure them, and who you'll be speaking to through your content, you need to define what the objectives of the content itself are.

Here, you need to focus on defining the elements and characteristics that each content must have to effectively be in line with your business objectives.

If the goal is to be a reference in the market, for example, your content needs to be educational, informative and heal your pain.

You can also use the sales funnel defined for each persona as a basis. Thinking about the example of the objective as a reference in the market, define your top-of-funnel content (awareness), middle-of-funnel (consideration) and bottom-of-funnel (decision).

For other types of content, you can define unique characteristics for each medium. To build videos, for example, you can define guidelines such as the duration of each objective or stage, including whether they will be videos with people or graphics.