The pillars of automation for educational marketing

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A quick visualization for those working with educational marketing is to consider automation as the set of tools that make it possible to create a machine that not only attracts students, but also converts them into real enrollments.

The second part is more important: in the end, having names and emails in your database doesn't mean much, does it?

So, to have an automation machine that actually generates students you are going to need a few things:

Clear understanding and knowledge of your buyer persona and their purchasing journeys
To avoid having many disqualified leads in your database, you need to know exactly who your ideal student is, that is, your buyer persona.

How old are your students? Where do they come from? What do they hope to gain from the course you offer? What made them choose you over other institutions?

Knowing the profile of the student you want to reach is the first afghanistan phone data step towards a successful automation strategy.

(If you haven't done so yet or want to refine your definition of a person, start with this reading )

After identifying who your ideal student is, it is time to understand the steps that will lead them to enrollment, that is, to map out their purchasing journey.

Many education marketing professionals are mistaken in believing that there is a standard workday for this branch.

The big challenge of student shopping day is understanding exactly what is so special about your institution that it generated enrollment.

If your main advantage is, for example, an exchange program, the stages of your journey will be very different from those of a faculty focused on local internships.