What are trending searches on Google?

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Optimizing your local SEO strategy
Just like Google Trends allows you to filter for specific locations and sub-regions, you can use it to uncover local trends to refine your local SEO strategy.

For example, if you live in a coastal town and run a small graphic design business, seeing that a search term like "horseshoe crab" has become very popular may influence the imagery of the next business logo you design.

A key takeaway is that almost every competing marketer is using the same keyword breadcrumbs from Google Trends as you. So, innovating with local search often means getting creative with long-tail phrases.

If we take the "marathon training" example from above, you might be south korea telegram number database surprised to learn which metropolitan areas are the most searched for on Google—something that can be incredibly useful when defining a regional SEO strategy.


Improve your video SEO strategy
Maybe your business wants to post a video tutorial on how to use one of its products or services, in which case you need to know what people are searching for on that topic. If you want your videos to rank well, using Google Trends to identify the most popular or trending video topics can help you write titles and descriptions that better match what people are typing into the search box.

To do this, you can switch your keyword research from the regular “Web Search” button to the “YouTube Search” button. You’ll get instant access to what people are searching for about your video topic, allowing you to effectively tailor your content and tags.

Take the keyword “home DIY.” By selecting “YouTube Search” from the drop-down menu on the far right, you can see when people are most searching for that term. If you’re planning on posting content about home DIY, it might be best to do so around the end of March or early April.