Most often, all the best headlines in Yandex.Direct, as well as texts, are composed according to the ODC scheme. This abbreviation is deciphered as follows: O — offer, proposal; D — deadline, restriction; C — call to action, or call to action. The restriction implies not only time frames, but also, for example, weight or cost characteristics of the product, i.e. everything that can be measured and counted.
9 tips on how to write killer headlines in Yandex.Direct
Below are some recommendations that can help you improve the effectiveness of your ad:
This will help the buyer see that you las vegas email list are offering exactly what he needs.
It has already been said that the key can be added to both the first and second headings. The main thing is that it looks organic. Avoid oversaturating headings in Yandex.Direct with key phrases. And do not forget to use the "Description" field and URL paths.
In Yandex, the part of the title that matches the query is highlighted in bold. As already noted, bold attracts users' attention.
Tell us about your competitive advantages
You can add important information about the product to the Yandex.Direct title, reflecting its key advantage. After reading such a message, the buyer will understand why he should choose this particular product.
The title can include delivery terms, 24-hour work schedule, product rating, etc.
Write the price
The cost of the product can be indicated in the second heading. This will help to filter out the non-target audience, since buyers will immediately understand whether the price suits them or not.
Attract attention with special offers and promotions
Headlines in Yandex.Direct announcing special offers are among the most effective. Many consumers want to save money and look for promotions. To encourage them to buy, you need to limit the validity period of the special offer.