Let us recall the difference between informational and commercial requests

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Information requests contain the words "what is", "when", "how much", "why", "Why" and the like. Of the nouns, the following are often used: "reviews", "description", "characteristics", "instructions", of the adverbs - "independently", "to myself", "with my own hands".

Such key phrases are used to promote articles on information resources and blogs on commercial sites. Their specificity is the ability to get traffic, even if the link is in the third ten search results. From the SEO point of view, the relevance of pages and high quality of content are more important than external links.

Commercial queries are entered by people who interior designers service email list are in the process of searching for the goods or services they need. The characteristic features of this type of key phrases are:


"Selling" semantics . Words related to the purchasing process are used: "buy", "order", "price", "promotion", "discount", "delivery". But there are some nuances. Let's say the phrase "order a wedding dress" has a clearly commercial character, and "how to order a wedding dress and not go broke" is informational.



Geo-dependence of search results. If a user located in Lipetsk enters the words "electrician services", the system concludes that a list of craftsmen working in this city is needed, and, based on this, forms a list of links. When the phrase "how to pass an electrician for a category" is entered, the search result will be the same for all regions.



Geolocations in queries . The phrase "apartment cleaning Moscow" clearly indicates that the user is looking for a service that will be provided in a specific city. On the other hand, the phrase "where to go in Moscow during winter holidays" is considered informational.



Names of brands and stores. As a rule, they indicate that we have a commercial request for which a person wants to find the product he needs. However, there is the use of brands and specific models to obtain information on their use, repair or maintenance, for example, "Canon LBP2900 printer refill cartridge".


Commercial search phrases bring users from the target audience to landing pages. The competition for such keywords is very high, which means that in addition to content, attention should be paid to usability, strong external links and other factors without which successful promotion is impossible.