Which brings us to the subject of this article

[sharminsumu86]

One way to think about how a major update works is to imagine that in 2015 you made a list of the top 100 movies. A few years later, in 2019, you refresh the list. It will change naturally. New and wonderful movies that didn’t exist before will now be candidates. You may also reevaluate some movies and realize that they deserved a higher place on the list.

This is a good comparison. It's not that a site has to have done something wrong to be demoted, but rather that it can be beaten by sites that are simply better suited.

This could be due to advances in signal interpretation (for example, Google is getting better at understanding intent) or better crawling, which allows it to surface content it couldn't find before.

So the only way to prepare your site is to never let it get beaten.

In short, the only way to get or keep top rankings is to best south africa telegram number database meet the intent of Google users. This is a critical element to keep in mind.

Users aren’t yours, they’re Google’s. And Google values ​​them highly. So much so that it’s constantly tweaking its algorithms to better serve them, and it “frequently changes engines” for the same reason.

So if you want to survive major updates, or even any updates, you need to take care of the visitors that Google gives you.

Take better care of it than your competitors. And better care than Google can do itself with a featured snippet. If you do this, you will survive major updates.

And for ideas on how to do this, I highly recommend reading Google's Guidelines for Search Quality Raters .

And if you don't feel like diving into that reading, I also wrote an article about these guidelines which you can find here .