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URL and Domain Deviations: How Many Pages and Sites Are Losing Visibility in Mobile Search?
In mobile search results, 8% of pages belong to m-dot domains, which are sites that are specifically designed for mobile and exist on a separate subdomain. This implies that most of the sites in our dataset are simply mobile-friendly.

This does not mean, however, that they have managed to maintain their positions in the SERPs between mobile and desktop devices.

The image below shows how many desktop pages lost their top spot to mobile:

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Of all the pages that appear in the SERPs for the keywords analyzed, only 11% maintained the same ranking in both desktop and mobile searches. If we take the same criterion at the domain level, this figure increases to 17%.

Additionally, 31% of URLs and 8% of domains completely singapore telegram number database disappeared from Google search results when viewed from a mobile device*:

FR-URLs-that-Changed.png
FR-Domains-that-Changed.png
The takeaway here is that a loss of top rankings on mobile will have a much more dramatic impact on traffic than on desktop, simply because of the reduced real estate available on a mobile device's screen.

*The difference in the number of domains and URLs disappearing could be explained by the fact that some have a mobile version and a desktop version of the same page, but with different URLs.

SERP Features
We also analyzed Google search results on mobile and desktop to detect any changes in the frequency of appearance of certain SERP features.