Detailed guide: the professional conversation in writing and multimedia
“Then let’s do a quick interview!” The written question-and-answer game is a popular way to fill corporate blogs, online magazines and other publications with content. It looks so easy when you read interviews yourself. Questions, answers in the original tone, a short introduction – and you have lively content, without a lot of writing or laboriously thought-out transitions. No way: In some blogs and online magazines, one irrelevant dialogue follows the other. Flat questions are replaced by equally meaningless answers. Real insights? Lively wording? Confident conversation? Often (of course not always!) not to be found. Alongside a lot of irrelevant stuff and a few highlights, there is too much mediocrity that hardly generates any response. Why is that, and how can you make better use of your forex data own resources to conduct and publish really interesting interviews?
Table of contents
Detailed guide: the professional conversation in writing and multimedia
“Can we even do interviews?”
The interview spares no effort
Not every questionnaire is an interview
11 practical tips for successful interviews
When done professionally, the interview is a very nice, very lively way of letting the interviewee speak about the topic in their own words. Unfortunately, the interview is also the most underestimated, and one of the most difficult, journalistic forms. You need specialist knowledge and a lot of practice to conduct good interviews. The quality of the finished product is already determined by the questions and the preparation. This also applies to the written form, which is the main focus of this article.
“Can we even do interviews?”
Interviewing is taught in journalistic training, but not everyone achieves the same high quality in their implementation. Should your company's corporate publishing avoid interviews if there are no experienced journalists in the editorial department? I don't think so. Firstly, we see a lot of talent among bloggers, podcasters and often young YouTubers who create wonderfully lively conversations - in writing or spoken. If you follow a few practical tips yourself, the next interview in your corporate blog will be much better. The rest is practice and work.