SEO strategy using the question

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The challenge was that the budget was limited (as it always is for marketing) and that for a website and social media, a solid content strategy was needed that could be seen through residual results over time.

One advantage at that time was that I, as his client, knew that in the field of income tax and accounting for businesses there were many doubts and unresolved questions and therefore a great opportunity to take advantage of.

He was afraid of the idea of ​​appearing on video, but I convinced him by telling him that he was the ideal person to appear on camera since he is the expert on the subject, he speaks with authority when answering his clients' questions, and that it will give them more confidence to see and hear the person to whom they will entrust their taxes and accounting.

We start by identifying the five most common questions your potential customers tend to have.

I provided him with a guide to help him develop the answers to these questions, which would be the basis for the video scripts.

We arranged to meet him one morning to record and brought a digital camera, an external microphone to ensure better audio and a reflector to improve lighting.

He answered the questions on camera following the structure we indicated.

Although there were some normal errors, in the editing phase we fixed it by cutting some irrelevant parts and adding some visual elements and graphics to help present the information.

The call to action (CTA) focused on the phone number designated for online campaigns so that the impact of this effort could be measured.


I then uploaded the videos to YouTube and created the (keyword) as the title, a description using the keyword and adding tags, and finally publishing them.

In this way, the videos were quickly positioned for important local jordan mobile database keywords ( local SEO ), and in less than six months, half of the calls from new potential customers came from the videos posted on YouTube.

The impact on his business was so positive that he relied on the organic reach of the videos and did not invest in YouTube advertising despite my suggestions.

Today, they understand the importance of publishing valuable content and boosting it with some advertising and retargeting.

It doesn't matter if you have a small business, you always have something useful to offer.
In fact, even if you are a small business with a small budget and limited equipment, it is possible to create a video that highlights the virtues of the product, when we focus on the idea that it is useful (for something) in some way (even if it is just for fun).

In this way, user interest is generated and sales will arise from there .

For example: Jeni's Splendid Ice Creams, started as a small local business in Columbus, Ohio that thanks to the use of social media and digital advertising has expanded its brand to have several locations around the United States.