Irrelevant content
Another mistake when launching a new site is using outdated information. It happens that in an effort to quickly fill the resource with content, a person takes material from an old site or early materials and press releases. This content will not harm the site, showing that the organization has existed for a long time, but you can’t limit yourself to this. Regularly add fresh information, publish news, inform about current discounts and promotions, new employees, customer reviews. Just imagine that you went to a store and saw a sign there with a promotion that ended several years ago. This will both alert and scare off the client.
Today's management systems are quite easy to use. Even a non-specialist can post news - everything is intuitive. People who go online want to receive only relevant information, staying up electrical contractors email list to date with all the events. But this is also important for the work of search engines, noting that your site is being updated and developed.
Call to action (CTA) is a website element created to attract visitors' attention and encourage them to perform a target action (order a product, register, subscribe, etc.). Every businessman has his own goals: obtaining customer contact information, increasing brand loyalty, selling products, etc. Most often, a CTA is a button or link leading to an order or registration form, to an information page, etc. It is important to observe moderation when using calls to action. A CTA should not put blatant pressure on the client, but it should be noticeable and as simple as possible.
SEO Abandonment
SEO Abandonment
Sometimes when you talk about SEO, you can hear negative comments from web developers. Of course, there is no denying that there is “black” and “gray” SEO. But using quality SEO will give you great benefits, just like any other successful marketing move.
Let's compare unsuccessful SEO to a cafe with an unappetizing sign nailed to its facade. Visitors will either not notice it or will pass it by.
Let's figure out how to deal with this problem.
Most importantly, if you don't know the terms "keyword" and "meta data" and you have no idea where to start, don't do it yourself - hire an SEO specialist with good reviews. It's like finding a good dentist if you want to keep your teeth healthy and not waste your money.
If you want to take a risk and do SEO yourself, do your research, spend time searching for the right keywords for your general and target customer base. You can run keyword searches in Google AdWords and Wordstream.
It's important to make sure that the page title and its content match. And so with all the other content on your site.
Also, be sure to set up 301 redirects from all significant pages on the old site, and double check them.
Our step-by-step article on how to launch a new website contains the main points that are important to remember. After reading it, some will think that everything is too complicated and tedious. But if you do this work without missing any of the above, you can be sure that the new website will soon be extremely popular with your target audience.