Make the site functional and secure

[subornaakter24]

Content also improves user experience. It is through the content of the site that the consumer comes into contact with the business. Use this opportunity to influence the behavior of your target audience, improve their user experience. Excessive decorations will distract from the content, confuse and weigh down the site, so try to separate the necessary design elements from purely decorative “tricks” and reduce the latter to a minimum.

And by the way, how is your site displaying on mobile devices? There is probably room for improvement in this area as well.

Ensure accessibility
Internet marketers have long understood the direct moving leads email list importance of properly displaying a website on various devices, especially mobile ones.

If a resource fails the mobile-friendly check, search engines will rank it significantly lower for those users who “google” from a smartphone.

Don't forget about loading speed, which is also a factor in the "mobile-friendliness" of a site. Use the online services listed above to test the speed of your mobile version, and you will get not only numbers, but also recommendations on how to improve this indicator and what to fix.

The visibility of a website in search engines largely depends on how secure and functional it is. In turn, search engine rankings affect traffic, conversion, and ultimately, the company's profit. Check if everything is in order with your website, if there are any security issues, and if there are, fix them as soon as possible. Owners of websites on the WordPress CMS can turn to the English-language Yoast blog and find a lot of advice there regarding security and functionality.

Trust in a website is largely based on its security assessment. To strengthen trust in a resource, website owners usually publish their rules for processing personal information, privacy policy, etc. – all of this worries users.