Key Website Performance Indicators

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Now, after the site has been created and successfully launched, its effectiveness needs to be determined. How can this be done? There are no template sets of key performance indicators (KPIs) that could be used to evaluate any site. Everything is individual. However, for resource analytics, you can rely on the most important ones.

Conversion

This KPI defines an important parameter — the commercial efficiency of the site. Based on this indicator, you can draw a conclusion about the feasibility of the site's existence. Conversion crypto email list is the user's transition from the "visitor" stage to the "client" category; it occurs when a person:

– made a purchase on the website or placed an order;

– I found the sales department phone number and called;

– using the sales department email address, sent a request;

– entered your details into the application form and clicked the “Submit” button; etc.

Not all conversions are expressed in monetary terms. If the purpose of a website page is to collect some data, attract new subscribers, or increase the number of downloads of a free file, then the corresponding user actions will be considered a conversion.


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Average check amount

Despite high conversion (over 2% is the average), sales may be low. In such a situation, you need to work on the volume of orders and think about using auxiliary marketing techniques: for example, offering discounts for orders of more than 3-5 units of products, related products, etc.

Number of followers

This indicator is important for the authority of the site, especially if it is a news resource or blog. Experienced Internet users pay attention to the number of subscribers, and if there are many, then the site inspires confidence. By the way, RSS subscription is becoming popular now, which allows you to track news from sites of interest to the user in one feed.

However, when monitoring this indicator, you do not need to compare your resource with other sites in terms of the number of subscribers: depending on the country and the main topic of the site, the acceptable level of followers can vary greatly.