The Impact of Content on Website Ranking

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Some books are easy to read, while others require a lot of slogging through. It's the same on the Web: it's important that people don't have to spend a lot of time searching for the information they need among the content on a site. People need to reach their goals in the shortest possible way, so a set of factors that create simple and useful web pages is usually used. Search engines are very loyal to the latter.

The Impact of Content on Website Ranking

The main thing is that the content should not just commercial property owners database be broken up by an inserted image, but rather organized competently using the following elements:

Headlines are the most important part of a page in terms of website rankings, second only to the content itself. They can be:

page title (or page heading);

h1 heading - titles the content, exists in a single copy;

headings h2,h3,h4,h5,h6 - subheadings that can be read in sections by linking to the h1 heading;

The title attribute of a link is a topic for a separate discussion.

The main requirement for the title is a short length, up to 50-60 characters. It should also be understandable, so it usually starts with a keyword.

Page description , which is also commonly called "meta description".

Keyword citation frequency – normally it is present on the page more often than others and ensures the necessary ranking of the site.

Lots of content – ​​it’s best to have more than two thousand words on a page. Being too laconic can backfire on you.

Lots of keywords at the beginning of the text – this technique helps the search engine perceive the content as more relevant.

Synonyms of keys in text and titles are considered a sign of mastery. Due to such words, it is easier for the search engine to understand what the text is about. In addition to ranking the site, this ensures entries for a larger number of keys.

Having different keys on one page can help the system determine the content, or confuse it. In other words, words denoting the topic can compete with each other or complement each other, so it is important to use them on one page as carefully as possible. Ideally, it is better to choose keys so that they have a close meaning of a single semantic group.

Bulleted, numbered lists, tables and other ways of highlighting information make the content easier to understand for both the reader and search engines.

The convenience of a page , that is, a well-chosen data markup structure, is a sign of its quality. Tags, metadata, and micro-markup can provide this characteristic.

Unique content also allows you to judge how good the site is. Choose different title and h1 headings, unique attributes of title links, alt images. Texts and images should also be unique. When creating a portal, it is recommended to learn more about copied, stolen content.