Digital Marketing to face the crisis

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2020 has shaken us in every way with this human tragedy that has affected so many people worldwide. Covid-19 produces a feeling of uncertainty and fear in business owners. The pandemic has managed to generate different changes in companies, many have had to reduce their payroll, hand over their offices or premises, and resort to various maneuvers to stay in operation, some already find a way in digital marketing to be able to continue with their businesses.

COVID-19 has forced many companies to innovate , to change the way they do business. As governments implement distancing as a measure to prevent contagion, people have relied on digital marketing to face the crisis and move forward. Now, digital marketing experts are some of the most sought-after professionals. Today, from Asisomos Digital Marketing Agency, we want to invite brands and companies to take advantage of the moment and reach their customers or audiences in a strategic way. Today, brands must understand the situation and approach them in an empathetic way. Today, we must convey a message of positivity.

The consumer in Covid-19
Consumer behavior has been altered by confinement kuwait whatsapp data isolation, online shopping and delivery platforms have become much stronger, even the digital channels of some brands have been saturated and have collapsed on special dates. We recently saw the disaster that was the day without VAT in Colombia, where desperate people went out to buy in stores, some due to lack of information, others because they did not have means of payment to buy online, and others because they saw that the e-commerce platforms collapsed and preferred to go out on the street.

The consumer has had to learn to use online media, or rather, they have had to trust digital channels. In a country like Colombia , where e-commerce was still maturing, the health emergency forced many to enter and try. And realize that it is a world full of alternatives and advantages.

Brands that have managed to position themselves digitally have seen an increase in their sales, but there are many businesses that were not prepared for the situation and see their competitors surpass them .

Large industries such as restaurants, tourism, entertainment, among others, are seriously affected because they require the physical presence of their customers for the success of their businesses. But in other cases, businesses that have managed to transform themselves begin an evolution towards what the world is and will be from now on.

Digital marketing campaigns to face the crisis
Many large companies have defined their marketing plan since the beginning of the year, there are always defined campaigns that are being executed. Today it is necessary to review that marketing plan and understand that the message has changed. We cannot be indifferent to the situation and pretend that nothing is happening, and although this affects us in many ways as digital marketing or advertising agencies, it is necessary to adapt to the moment and modify the message.

From my point of view, it is essential today to maintain and increase communication with current customers , reach them with appropriate communication, try to maintain the business relationship and highlight how our brand can help at this time. Nowadays, generating trust is more important than ever.

You can also read: How to attract customers with digital marketing?

Adapting to change and creating new experiences for our customers, such as online shopping and communication through different digital channels, will make a big difference. Those who wait for the pandemic to end when they wake up may have lost their clientele.

Digital marketing to move forward
Based on our experience and what we have been doing with our business partners, we can share the following with you today:

Keep the communication going
Don't disappear, reach your audience with updates about your brand, with news, tell them how you are adapting to the situation, keep your customers informed of your movements. This will help maintain trust and interest in your brand. Use digital marketing to stay present in the minds of your consumers.

Generate empathy
There are some companies that seem to ignore the situation and do not treat their customers differently. We all go through difficult times, so brands that take the customer's side and are committed to helping will achieve greater loyalty.

Send a positive message
We are all very uncertain, and everywhere we look we are looking for messages that give us faith and give us back our optimism. That is why, as a brand, open your heart and speak without fear of being vulnerable. Generate hope! Use digital marketing to motivate through encouraging messages on your social networks and digital communication channels.

Don't generate fear
Provide information, but don't be alarmist, try to make sure your messages always have the right tone.

Always think digital
If you think that digital marketing is a thing of the moment, you are wrong. Digital marketing already dominated many sectors before COVID-19 and will surely continue to grow after this emergency. You need to think that for a long time, events with high attendance such as congresses, fairs, festivals, courses, among others, will not be able to take place, so how are you going to adapt? Think of digital marketing to grow your business, not just as an alternative, think of it as the new medium that opens up for you to grow.

Create Digital
Digital consumers are on the rise, so think carefully about how you can start creating digital products for them, create content, create virtual experiences, generate sales channels, look at ways to continue creating and growing your brand digitally.

Social networks
Encourage communication with your customers through social media, interact with them, offer them the alternative of getting to know you better, of understanding your brand's message, but don't focus on selling to them, focus on teaching them , educating them about your offer, purchases will come when they believe in you, when they really see that what you are looking for is to help.

E-commerce
You have to give your customers the opportunity to obtain your products or services through an online channel, and you must create a complete experience . Offer an easy purchasing channel, a fast and effective delivery method, fulfill your value promise and always give a little bit more. Surprise your customer, that will generate trust, credibility, loyalty.

These are some ideas I wanted to share with you today, digital marketing is no longer an option for brands. Go for it without fear, over time you will see that it is a passion. Seeing the results will undoubtedly be a great motivation.

Finally, keep your motivation high:
Personally, I don't want to live in fear. I want to go out again, attend meetings, talk to my digital marketing team at the agency. I don't want to think that this is going to be the new normal. But I also don't know how long we're going to have to live like this. And I don't want to be isolated.

I think we will overcome this, and it will be a great life lesson.
You may also be interested in: Positive thinking increases your productivity
For now, if you are a company director, keep in mind that your leadership will be essential ; support your team, many of your collaborators see you as a reference. So try to stay positive and show it, try to create online activities that break the routine, with meetings in which a message of hope is maintained.