How to Find Competitor Websites for Keyword Research

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Identifying competitors in search results is an important point. You can identify them by answering two questions. The first question: what other companies do users compare your company to? The second question: who is shown together with your company in search results?

The first question usually does not cause any difficulties, but the second one can be answered correctly only using special services, for example, SEMrush.

Once you sign up for SEMrush, you'll get business opportunity seekers email list ten free audits.

Look for the menu on the left, select "Domain Analytics", then "Search Results Analysis", then "Competitors".

Enter the domain in the search bar.

Below there will be a report with a list of web resources, a competition scale, etc. The service analyzes the first twenty sites in Google search results.

Click Export, save the data. The free format offers only ten sites, for a hundred sites you need either a paid plan or a trial subscription for a week.

It makes sense to choose sites with common traffic and keywords. Lists are made with real opponents and online rivals, then they are combined, and the required number is selected for comparison. Then an Excel table is taken, names and URLs are entered there. All these manipulations ultimately save time - then you will not have to search for anything.

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There are some other ways to discover competitors:

The easiest and most obvious method would be to search for sites by the queries you are interested in in Yandex and Google. You should turn off personalization and view all search results. But this method is not the most reliable.

A phrase without spaces related: *domain* in Google will help you find competitors. As a result, a list of web resources with similar content is formed.

Other services: SpyFu, SimilarWeb, SpyWords, etc.

SpyFu

There are many similar tools, but they all have a result from the search results, which are scanned by queries of different frequencies. The web resource in the search results is included in the list, but the real semantic core of the site may be different. For example, the Internet resource is promoted using narrowing operators, a large number of stop words or a broader query. Therefore, the results may be incorrect