Headings H2-H3
These headings are not so important for the SEO of the site, but they are still taken into account when determining the relevance of the resource. Not so often, but still there are sites that contain a huge number of headings (more than 100), and this is an undeniable drawback.
When creating content, do not go to fanaticism: five H2 headings are enough, H3 can be more, but do not overdo it. In addition, do not include them in the site title (descriptor) and in navigation (menu, footer and sidebar).
There are no specific guidelines regarding at&t email list this point, but both we and our colleagues have come to the conclusion that any headings can negatively affect ranking if they consist of several sentences (sometimes they reach the size of a paragraph).
Therefore, we recommend using concise and meaningful titles, the length of which does not exceed two lines. Do not forget that titles are intended to attract the attention of the visitor, who, having looked at them, will understand: this is exactly what he needs.
Using Keyword in Title Tag
The title heading is the most important for determining the relevance of the page to the search query. Therefore, when analyzing the content of the site, it is this point that should be given special attention. The title heading should contain the keyword/phrase.
Availability of “alt” and “title” attributes for images
The alt attribute is useful if the user cannot view the images, and the title appears when the cursor hovers over the image and is its name. It is advisable to write the relevant (main) key of the page in these attributes (this will increase the relevance of the search engine query).
It is desirable that the number of keys corresponds to the number of images, but do not overdo it (remember: overspamming is bad!).
Relevance of the title tag to the content
If the title is the most important factor influencing the relevance of a page, then it should reflect the essence of the content.
For example, the title contains information: "price, discounts, free delivery", but the content itself does not provide this information. In this case, you can lose not only a potential client (it is unlikely that he will want to visit your resource again), but also positions in the search results.