Key Elements of a Selling Text

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Target audience

Your message should be clearly directed to those to whom you expect to sell. That is, if you are writing a text about car hammocks for dogs, then your target audience will be owners of dogs who frequently travel by car and take their animals with them.

Then your task is to learn about the difficulties of such people and explain how you can help with your product.

Examples of how problems and solutions to psychiatrist email addresses them can be described in a sales text:

Problem Solution
Hair all over the car The wool remains in the car hammock, it can be shaken out, vacuumed, washed
Puddles made by animals in cars The car hammock is made of waterproof material
The dog interferes with driving the car The animal is in a hammock and does not distract anyone.
The animal is in danger The dog is strapped in, which greatly reduces the risk of injury.
The advantages of your product and the benefits of purchasing it

The choice of goods and services before people is always huge. The task of the copywriter here is to push to purchase the product described in the text.

In the case of car hammocks, the goal is to show why this product is better than all others, and why it is profitable to buy it from you.

Benefits include discounts, guarantees, attractive prices, delivery terms, gifts (for example, a bag of food), and high quality characteristics. You can study examples of competitors' USPs to create your own.

Keep in mind that benefits and advantages are not the same thing. The latter show how your product is better, while the former is something specific that the customer gets when buying from you:

Advantage: “At night time the light switches off automatically.”

Benefit: “You save up to 60% of electricity because the device stops working by itself at night.”

How to create a good sales text? Present the most valuable advantages as benefits, and add advantages (that have not yet been described). The first part captivates the reader, and the second finally "squeezes".

Prospects/results from purchasing the product

When reading the text, the client should imagine how the product purchased from you will change his life for the better. Of course, this should coincide with what your target audience initially expects.

Have you noticed what kind of pictures banks use in their advertising when they offer loans? Not stacks of bills, but new cars, happy travelers, etc. Marketers demonstrate the prospects that open up to people after receiving money, and this is a smart move.

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Product properties

They are not benefits, but they are definitely worth talking about because many people pay attention to specific, measurable properties when making a purchase.

This block can be expanded if your product is cooler than its competitors, but if this is not the case, then keep the volume of this description to a minimum.

Proof of your superiority

People are now bombarded with offers to buy from all sides. And it is not so easy to attract attention to your brand, especially if it is not yet familiar to the person.

How to do this? – Provide evidence that your product is really good. Show customer reviews, information from questionnaires, a video recorded for marketing purposes demonstrating the cool qualities of the product (service). Let the audience see that you are trustworthy. It would be a good idea to tell about the company's merits, awards, prizes, reviews, successful cases and letters of gratitude in the sales text.

In this case, you should act in two directions: demonstrate that the company itself is excellent, and that it produces a cool product. That is, there should be at least two types of evidence. But be sure to remember that every phrase about a certain product being the ultimate dream should also be confirmed with specifics, numbers, and other data.

A set of loud words in a sales text is not the main thing; convincing facts are needed here.

Possible losses

Here, describe as clearly and precisely as possible what the reader will lose if he does not buy your product (service). Let him feel all the possible sorrows.

Why is this necessary? People do not like deprivation, the loss of some of their comfort. Often, salvation from troubles outweighs even the desire for some pleasures. So in the sales text, at least in passing, but it is necessary to mention possible losses.