What is street marketing?

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In this article I will delve into the approach of street marketing as an international or even multi-regional strategy.

Let's review several conceptual points on the topic.

We will then look at an analysis of four international companies to see how location in different territories affects this type of marketing.

Street marketing encompasses all promotional actions that are carried out in public places, generally in an unconventional way.

For example, by adapting elements from the urban world or decorating croatia mobile database commercial spaces in an original and striking way.

Its main objective is to connect with the audience in an environment that is familiar to them.

Generally, the actions carried out tend to be very visual and the aim is to impact passers-by and approach them in a much more direct way.

On many occasions they play with the surprise factor, appealing to the emotions of consumers with the aim of being remembered for having offered them a different experience.

Although this TomTom campaign is already a few years old, it is a perfect example of how a brand can surprise its audience with a highly original action.