Positioning by price
This is one of the simplest positions.
You can choose a 1st price or “entry level” offer.
You will then have to choose small, cheap products or cut back on your margins.
You will also have to calculate intelligently to be sure of being profitable.
This positioning requires having a large volume of orders to earn a living!
Conversely, a high-end or even luxury positioning portugal whatsapp number database could be interesting even with fewer customers.
The target will be different and the communication will have to be different too. The product offering will be more restricted, giving an "exclusive" side.
Some brands selling online are positioned in the high-end niche, such as Kineton , Dada Sport or Ohlala Sellerie . For example, Dada Sport is a “pure player” (which sells only on the Internet) that has chosen to target women who want to combine style and sports comfort with collections with fairly high budgets.
Ohlala Sellerie has been recognized as one of the 100 start-ups to invest in in 2020 (source Challenges ). The young online saddlery quickly made a name for itself by creating the first e-commerce application for equestrian equipment!
There are several ways to position yourself:
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