First of all, you should inform your customers that you are taking part in Black Friday with corresponding offers. You can set up a smaller or larger campaign for this, depending on what is available. Tell your customers at least two weeks in advance that you are taking part in Black Friday. In this newsletter, you can give a preview of the first promotions, e.g. " Black Friday is approaching! Take advantage of the opportunity and save up to 45 percent on this day with our special sneaker offer ." To generate even more attention, use the options offered by modern email marketing: for example, why not include a countdown to Black Friday, or how about changing or dynamic images? (You can find more information about this and other options for dynamic content in our article on dynamic content .) You can then send out a second newsletter of this type shortly before Black Friday to remind people of yourself and your offers.
On Black Friday itself, or perhaps even the evening paraguay number dataset before, you can then run the full program and present your offers to the customer. A special option is a dynamic content newsletter as a daily campaign. For this, you prepare a single newsletter. The offer changes every three hours. You can also use a countdown to tell the recipient how much time they have to take advantage of the offer. You can advertise the offers parallel to those on your website, but you can also market them as an exclusive offer for newsletter recipients only. The advantage of a dynamic content newsletter is that the short period of availability creates a certain "pressure" in the recipient and they order the object of desire. To achieve this, these offers should actually be bargains, otherwise the customer will quickly lose interest in your offers. Ideally, your customer will look at the newsletter every few hours to see what is currently available.
Example Dynamic Content Newsletter:
To show you the possibilities offered by dynamic content newsletters, we have an example for you here. It is a newsletter from a café that updates its content every hour. The arrows mark the content that adapts.
In this example of the café, the header text changes from "Time for something sweet!" to "Watch out!". The offer description also changes from ice cream to cake with the corresponding image. The countdown is updated each time and counts down an hour again. The actual newsletter text also adapts to the respective offer. Of course, other elements can also be designed dynamically and the offer time can be shortened or extended as desired.