a general and high-volume word

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As the texts will be longer, it is essential to use H2, H3, H4 headings…

As a guide to knowing if the text is correct, you can pay attention to the information it shares and ask yourself if it describes everything that the brand or company that owns the website offers.

That is, to determine whether the user - and Google - would understand who you are and what you do.

Finally, it is very important to always include an “About Us”, “Team” or similar section so that Google can clearly identify the owner of the website.

2.- E-commerces
In the case of e-commerce, in addition to the criteria mentioned above regarding the main content of general websites, we have to take into account that we will have products.

When writing the texts for the home page, categories and subcategories list of real mobile database of the website, we can apply the recommendations of general websites, although with some clarifications related especially to length.


In an e-commerce we are going to have a lot more content so it is not necessary for the category texts to be extensive, especially if this could affect the display of the products.

Similarly, with regard to keywords, if the online store is being worked on correctly from an SEO point of view, each of them will be assigned a keyword to work on.

Therefore, in the category it is better to focus on.

However, it is worth highlighting the case of some online stores that only work with categories and not products, either because they are very seasonal or unique in the case of second-hand products.