But EU consumers are skeptical. Forrester data from 2021 shows that only 34% trust companies when they say they will commit to reducing climate change. Those who engage in greenwashing and pay lip service to sustainability will have to adapt.
Thus, in 2022, 25% more EU companies, especially in financial services and retail, will hire sustainability leaders.
European businesses invest up to €3.3 billion in automation to usa number data boost productivity. In 2020 alone, European businesses invested a total of €1.88 billion in automation tools to improve employee productivity, such as digital process automation (DPA), digital decision-making platforms, workforce optimization, conversational intelligence, robotic process automation (RPA), and AI-powered text analytics.
The compound annual growth rate in 2022 will remain around 33% for RPA and 13% for DPA.
In addition, Europe will invest in automation to boost productivity in traditionally low-wage sectors such as retail and hospitality in 2022. European retailers such as ASOS, Sephora and Zara are already augmenting their workforces with automation for personalization and forecasting.
European project GAIA-X will improve cloud data management worldwide