Automation is nothing new in itself, but it remains an email marketing trend nonetheless: precisely because automatic processes in email marketing are still not used enough in many companies and institutions. Yet automation offers so many advantages, such as the possibility of behavior-dependent communication and significant savings in time and resources. A prime example is trigger mailings, which are automatically triggered based on certain user behavior, such as a purchase or an inquiry. Fast response times meet the recipients' expectations and contribute to a positive customer experience .
In addition to the implementation of automated uae number dataset campaigns and newsletters, the link to data sources and systems is of course a basic requirement for automation. This is often the crux of why more automated mailings are not sent. But once this hurdle has been overcome, both senders and recipients benefit. It becomes particularly interesting when there is an additional link to AI or predictive analytics.
Cross-channel campaigns – 360-degree marketing
The focus of digital 1:1 communication is clearly on email marketing. However, it can make sense to include other communication channels for certain topics or processes. Suitable channels can be push messages, SMS, postal mailings and in some cases even the good old fax. In 360-degree marketing, all marketing channels are coordinated and complement each other so that the recipient has a consistent experience everywhere.
For example, SMS is particularly suitable for appointment reminders; it serves its purpose in a short and concise manner. Postal mailings, on the other hand, are suitable when recipients have not yet responded to your digital mail as desired and/or a little more attention is simply required. Fax can be the method of choice for a particularly conservative or B2B target group to give a previous newsletter the appropriate emphasis. It is best to integrate these additional channels into automated campaigns in order to achieve the greatest possible efficiency.
Incidentally, you will also find these channels in our AGNITAS EMM (E-Marketing Manager) . For example, with our cooperation partner Deutsche Post, you can not only control the next birthday mailing digitally, thus creating even greater proximity to the customer.
Do you know of any other important email marketing trends that every expert should know and that we haven't listed here yet? Then just send us an email to [email protected] and we will add your trend to the article.
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