Shoppable luxury videos. Instagram has tapped Celine Dion for its first in-app shopping campaign.
Rental housing with the option to purchase. Aesthetic Pursuit sells through Airbnb.
Korean hotels with shopping options. All furniture at D&Department Jeju by Arario is available for purchase.
Interactive cooking shows with the option to buy. The Walmart Cookshop portal features videos featuring celebrities.
Rating: 8.5.
Brands are taking advantage of the opportunity to visualize products right in consumers' homes.
Trend: In the era of COVID-19, companies are launching virtual “home stores” to promote products in the market. Gamified platforms attract with game-like interactivity and a comfortable environment that entertains consumers and allows them to visualize the product in their home space.
Insight: As COVID-19 measures severely restrict offline retail, consumers sri lanka number data have turned to online shopping for their everyday needs, whether for safety or to save themselves from unnecessary hassle. Recognizing the potential of technology in a virtual environment, many are seeking “immersive” digital experiences. Demand for them is driven by the need for entertainment that provides distraction during difficult times.
Mashable Home – virtual shopping with products from Walmart
Virtual escape rooms. IKEA is challenging Snapchat users to try to escape a cluttered room.
Virtual beauty boutiques. Exciting shopping at the BareMinerals virtual villa.
A virtual home for shopping. Sam's Club recreates the Griswold house from the cult American comedy "Christmas Vacation."
Rating: 8.3.
Virtual laboratories
Virtual innovation labs allow consumers to test and develop products remotely.
Trend: Before the pandemic, brands across industries were experimenting with labs where they could showcase and test their most innovative products and ideas with consumers. Now they are doing the same, but virtually — while retailers remain limited in how they create in-store experiences.
Insight: Last year, consumers were forced to turn to the online sphere more than ever, and brands had to quickly transfer their technologies from offline. Consumers expect brands to offer them everything - from affordable prices to convenience and a personalized approach.