Why Apple Wants To Be Involved In Google’s U.S. Antitrust Case

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Search Engine RoundTable writer Barry Shwartz reports why Apple wants to get involved in the antitrust case between the Department of Justice and Google—and it’s not for altruistic reasons!

Key takeaways:

Apple issued a motion of intervention in the Google vs DOJ antitrust case.
The motion focuses on possible remedies for Google’s fight with the DOJ over its default search agreement with Apple.
Shwarts provides a bullet list of why Apple might be doing this, which includes:

“Apple wants its $20 billion from Google.”
“Apple thinks Google won’t properly defend the deal.”
“Apple does not yet want to enter the general search engine space.”
Shwarts finishes his post with Apple’s official reason for oman mobile numbers list not creating its own search engine.

Apple says, “AI is changing search in a big way, and it wants to see where it all falls before it decides if it goes into this space.”
Google CEO Describes A 2025 Beyond A Search Box
Roger Montii from SEJ reviews Google CEO Sundar Pichai’s vision for 2025, which focuses on making AI the user and search point of contact and what this might mean for SEO.

Key takeaways:

Sundar Pichai outlines Google’s 2025 strategy, saying AI apps will be the new user interface for Search, becoming the first point of contact for people using Google.
Pichai says the company’s move towards an AI user experience transcends textual question and answering.
Google’s CEO cites Gemini APP as the company’s primary focus for 2025.
A co-founder of Google Deep Mind said, “Google was going to turbocharge the Gemini app, and the products themselves are going to evolve massively over the next year or two.”
The same co-founder warns these changes are a “Significant departure from interfacing with the search box…, and SEOs and publishers need to think really hard about it as we enter 2025.”