CSCRM : How do you get these customers? You don't have to deal with walk-in customers from galleries and trade fairs.
Sabine Klement : That's true, but so do the costs. At the moment I'm taking two main routes: a 'modern' route, with my website , which contains a constantly updated catalogue of offers, with online and social media marketing. And a 'traditional' route with a lot of personal presence. For this I travel a lot in the region and attend meetings of the BNI network (Business Network canada telegram screening International, which operates network marketing ), for example. In such cross-industry meetings I gain valuable sales experience: getting your own concept across the board quickly, making contacts and keeping track of things in CRM - these are all things that I do for the artists.
CSCRM : When you have acquired a work of art for a customer, do you organize the sale and get a percentage, or how is the monetization carried out?
Sabine Klement : Exactly - although I like to suggest renting, especially for companies. With an art subscription, the customer is provided with regularly changing works of art for their premises and pays a certain percentage of the sales price as rent every month. In both cases, i.e. renting and buying, I receive a commission. This model has nothing in common with a doctor's office that offers the artist the opportunity to exhibit a few of his works - and if a buyer happens to be found, he gets the proceeds. From an economic point of view, this is in almost all cases to the detriment of the artist!