despite all the other factors, the most important uk email list ranking factor. That's why when optimizing your website, you should optimize the existing content, but also create great new content. Content optimization includes the following points: Keyword and competition analysis Some websites are many years old, so you should no longer assume that the main keywords identified back then are still the right and important ones. That's why you should carry out both a keyword analysis and a competition analysis , because you can learn a lot from this. Old Articles Existing articles on a website are worth their weight in gold, but not all old content is still good.

That's why it's important to conduct a content audit and find out which content needs to be optimized. Update or delete Based on the content audit, certain old articles need to be updated or, if necessary, deleted if the content is simply no longer good and does more harm than good. New content In addition, new topic possibilities for your own website have often arisen in recent years. Therefore, as part of website optimization, you will also create new content that will enable further Google rankings and thus more traffic and higher revenue. Homepage Often underestimated, but very important: the homepage . After all, it is the single page with the most traffic on most websites.