How to analyze your competitor’s backlinks (step-by-step)

[tasmih1234]

Now that you’re clear on the basics, let’s look at how to conduct a competitor backlink analysis.

Step 1: Know which target keywords contribute to your search engine visibility
Which target keywords drive traffic to your site?

monday.com’s traffic spike image.
Image Source

Review the primary keywords in your SEO strategy. And use SEO tools like Ubersuggest, Spyfu, or Morningscore. These can help you see which keywords bring the most visibility to your competitors.

Focus on the keywords where your competitors outperform indonesia mobile numbers list you. This is where you need more backlinks to boost your rankings and stay competitive. This step lays a strong foundation for your entire analysis.

Step 2: Identify competitors and find common links
List your direct competitors — those with similar audiences and offerings. (Use SEO tools to compile a list of domains that rank for your focus keywords.) Once you know who your competitors are, look at their backlink profiles.

Take a look at the domains and sites that link to multiple competitors.

When you see the same sites linking to several competitors, it’s a clear signal that these are valuable backlink sources. Consider these sites as high-priority targets in your backlink strategy.