Good SEO execution helps you determine how a website will rank on search engines like Google. For all businesses looking for increased organic traffic, an effective SEO strategy is a smart way to increase online visibility, attract new customers, grow your business, and increase profits.
Let's say you own a pizzeria in some town in Patagonia. If a person types "pizzeria El Calafate" into Google, and your website is one of the first results that appear, they are very likely to visit your page and hopefully get in touch with you. Research suggests that the first five organic search results account for over 67% of all clicks.
In an age where people rely on the internet to find everything from local dry cleaners to hotels in foreign countries, having an online presence is critical. Businesses recognize this and are allocating their marketing budgets accordingly. Our own 2019 State of Content Marketing Report revealed oman mobile database that search engine optimization was widely regarded as the most effective content marketing tactic in 2019.
How can you reach those coveted top positions on Google? This guide highlights some SEO success factors, and explains how to implement them to improve your site's performance.
1. High quality content
Cliché but true, high-quality content is the foundation of SEO success. To convince search engines, you need to fill your website with content. For starters, make sure each page includes at least 300 words of original content. Search engines can detect duplicate content and may penalize your page for using copied content. Content should be broken up into shorter chunks, for example with H2 subheadings, to make it easy to crawl.
Above all, content must meet Google’s EAT criteria : expertise, authority, and trustworthiness. Google introduced this terminology in 2018. EAT is particularly critical for sensitive topics, such as healthcare, science, and law. Factors that boost an EAT score include citing subject matter experts (for example, if you have a healthcare website, consult medical professionals) and references to trusted sources (such as “.edu” or “.gov” sites).
2.
Content doesn't just have to be high quality. It also needs to be optimized for search engines. How to do that? You can start with this basic on-page SEO checklist:
Choose one main keyword for a page, and add three to four related keywords.