Which legal regulations need to be observed?
Always a tedious matter, but even with newsletter marketing, legal regulations must not be ignored. The basis for this is the basic consent of the newsletter recipients to receive the emails. This means that the newsletter recipients must have previously given their express permission to be contacted for advertising purposes. You can find out more about this topic, for example the commonly used double opt-in, in our article on permission marketing .
Confirmation emails , e.g. for albania telegram screening a new newsletter subscription, must not contain any advertising - this has already led to warnings in the past.
Opt-out: Unsubscribing from the newsletter, the so-called opt-out, must be possible and easily accessible at any time. This is usually ensured by an appropriate unsubscribe link at the end of the newsletter.
Legal information: Every email sent for business purposes must contain a complete legal information. This is recommended either way because it increases the credibility of the company.
Copyrights: Just like on your website, Facebook posts or flyer advertising, copyrights must also be observed in emails. So only use images whose rights you own or which can be used freely for commercial purposes.