Sale of additional services

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nusaiba125
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Joined: Sat Dec 21, 2024 3:36 am

Sale of additional services

Post by nusaiba125 »

Growth occurs due to:

Selling new services that are potentially interesting to your current and future clients.
Upselling existing services. The client has applied for a certain product/service, and you offer and justify the purchase of additional products or a set of services.
Nuances:

1. The focus of attention of specialists is dispersed: in addition to selling basic services, the burden of additional services is added.
2. Difficulties arise at the sales stage, since it is necessary to:

competently convey to the client the need for a purchase, since the need for it has not yet been formed;
don't lose trust - no one likes it when something is imposed on them.


Collecting NPS - Customer Feedback
Sales increase due to the improvement of the quality france consumer email list of service and the product itself. You analyze the production/service delivery process and improve it.

Here you have 2 sources of data:

Feedback from customers.
internal process analysis, including audit of calls and work performed for clients.
Nuances:

Additional resources will be required to organize the process: a separate employee or automation of data collection using chatbots, email newsletters.
It is necessary to formalize the collection of feedback - approve criteria, define questions for evaluation for each category of goods/services or for each client.
Customers are not always willing to provide feedback and participate in improving your business processes.
It is important to work carefully with the data and not make mistakes when transferring it to CRM. Otherwise, you will not be able to evaluate the results and use this information.
Employees may be against such an innovation and will boycott the NPS collection process.
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