Key B2B Sales Stages and Metrics to Track

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The sales cycle is a set of steps, each of which must be completed in order to achieve the transformation of a potential buyer into a real one.

In B2B it includes the following stages:

leads;
qualified leads;
briefing/need identification;
commercial proposal (CP);
contract;
payment;
resale.
It is often considered that the CP is the most important stage, egypt consumer email list but if you look more globally, it is worth highlighting three more stages, which, as practice shows, should also be given the greatest attention:

leads . It is necessary to quickly respond to a person so that he does not look for an alternative to you among the offers of competitors. Automation will help;
Briefing/Needs identification . You can send an automated survey that both qualifies leads and identifies their needs. For example, knowing them in advance will help the sales department better prepare for a face-to-face meeting;
first deal .