You know when you talk to someone and it's so good that at the end you just want to put it in a jar? That's how we felt after finishing our chat with Carol Alves, from the Apt 202 channel. This meeting was provided by Mosaico de Conversas and will make you reflect on the inclusion of LGBTQIA+ content in the influencer marketing market. Keep reading and check out everything that happened.
When the community is remembered
Technically speaking, for a brand, including publications in its content agenda that show the experiences of the purchasing journey of members of the LGBTQIA+ movement (also researched by LGBT or LGBTQ) is positive in several aspects , including enhancing the power of: conversion, reach, integration and, above all, sales.
These are advantages that can be reaped 365 days a year . However, the event planner email database list reality of contacting digital influencers to participate in advertising campaigns usually happens more actively and frequently only in the month of June, due to Diversity Month . In our conversation, Carol Alves answered the question on the subject and it is worth reflecting on. Hello brands, attention please !
“We did some things outside of June, but without a doubt, most of the time we are not approached by brands. When we are, it is usually around the middle of the year.”
CAROL ALVES, YOUTUBER OF THE APTO 202 CHANNEL
“We did some things outside of June, but without a doubt, most of the time we are not approached by brands. When we are, it is usually around the middle of the year,” she reported. She also talked about the approaches she receives . “We get these super indecent proposals, man, this is our month and a brand always comes up saying, ‘Don’t you want to do 1 million stories and post and make a video? In exchange I will send you a gift!’” , the digital influencer laments.
It is worth remembering that at Mosaico we have Sherlock Holmes in our blood and we know which companies show lasting support to the community, you know? To encourage a change in positioning, we have brought data that indicates that the movement is researched annually, in all regions of the country. There is no excuse, check it out!