How to Target Your Audience Correctly

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So, you've defined a goal and set measurable KPIs for it.

It's time to dive into your target audience research: you need to figure out who your "ideal" audience is, what excites them, and where they like to spend time both online and offline.

You probably already have hypotheses about what kind of advertising the target audience will like. But you shouldn’t spend advertising budgets on confirming or refuting guesses without preliminary analysis.

Relying on general audience data across platforms or cyprus consumer email list targeting people with similar characteristics can be a quick and easy tactic, but learning more about your target users will yield better results.

Start by creating target audience portraits with specific attributes and profiling criteria, such as:

age or generation;
location;
habits and lifestyle;
relationship;
income and position;
preferences in media and social networks;
points of contact with it;
level of trust in influencers;
brands with similar values.
Avoid stereotypes and remember that each generation has unique characteristics - for example, look at how many boomers use social media today. Age is just a number, it is important to consider culture and values.

Consumer research is key to ensuring your campaigns are seen by the right people at the right time. Try to dig deep, then focus on the details that enrich your persona and confirm your hunches.